ABOUT US

In South Africa there is a general misconception on what a brand is beyond a business’s aesthetic image, thus a lot of business are unable to fully utilise this powerful concept in order to bulk up there bottom line. At MZee communications we understand that a brand is the result of the recognition and the personal attachment that forms in the hearts and minds of the customers through their accumulated experience with a particular product or service over time. Strong brands are and have been historically associated with accelerated revenue growth and improved returns to shareholders. At MZee communications we can assist you in building a strong brand, develop effective and efficient communication strategies in order to increase your brand equity, with our underlying principles being:

• Consistency
• Visibility
• Authenticity
• Clarity
• Continuity


The formulation of a business’s marketing program should be based on a strategy that is derived from sound and concrete information. Such information should be acquired systematically through tried and tested methodologies, so that one can minimize uncertainty and make the best possible decisions for their business. At MZee communications we combine statistics and social research methods to get you such information, so that your business can be positioned in such a manner as to maximise profitability and sustainability. With this in mind we primarily offer three services to forward thinking and ambitious businesses and there people.

This service is qualitative in nature with its objectives being the discovery of new ideas and new insights. Through the use of ethnographic and hermeneutic methods a business can gain a better understanding of its position in the market by conducting an in depth SWOT analysis.


Through the use of primary data, surveys and questionnaires the levels of critical components in your business model are measured, so that qualitative and quantitative methods can be employed to better understand the relationships between these critical components. This type of service is needed when a business has a specific challenge or opportunity that it is aware of but lacks the necessary concrete and legitimate data that is needed to make a decisive decision.
Taking descriptive research further, casual research investigates possible solutions to whatever challenges that a business may face or ways to exploit any opportunities that present themselves in the relevant market. These answers are acquired through controlled experimentation which offers the best possible levels of certainty when making critical decisions that will impact your business significantly.