BUILDING & MAINTENANCE

Internet/digital/online marketing can be defined as promoting a brand, products or services online. Broadly, digital marketing includes any promotional or sales activities conducted via wireless media on computers, laptops, tablets and mobile phones. Online marketing combines the technical and creative aspects of the internet to target and engage customers throughout the various stages of the customer engagement cycle.
Internet marketing used in conjunction with traditional advertising methods such as radio, television, newspapers and magazines creates maximum impact. Through our partnership with Pangea Ultima, we are able to offer a complete through-the-line service that aligns digital and offline aspects of marketing and advertising
Digital Marketing Services
Search Engine Optimisation We provide comprehensive online marketing strategies which are part of an on-going campaign or as a consulting service that helps support your existing SEO initiatives. This internet marketing service can be broken down into website audit & analysis, technical optimisation, local and mobile marketing, algorithm penalties & reconsideration and analytics data reporting.
Search Engine Marketing
This type of internet marketing promotes companies through paid advertisements that appear on SERPs or on affiliate websites. Our online marketing services include paid placement, contextual advertising and paid inclusions. Also known as sponsored listings, our paid inclusion products include text and banner display advertising on google and other search engines.
Digital Branding
Digital branding utilises online channels and assets to communicate a brand’s position or purpose as part of a multichannel brand communication or engagement programme. This internet marketing service involves social media marketing and management on top social networks to communicate with potential customers while promoting your company using a unique brand voice. In addition, we manage your company’s brand online reputation, reclaiming branded search results, reaffirming user trust and restoring your good name.
Creative
Part of a modern digital engagement strategy is providing internet users with relevant, interesting and fresh content. We create web pages, articles and social media content to complement and maximise campaign activity. We also create and promote digital assets to gain exposure on social media to boost authority and preserve your online brand voice.
Development
There are millions of websites on the internet. To stand out from the crowd your company needs online marketing services that meet business objectives but more importantly a website design that is visually stunning and user-friendly. Our responsive website development will make sure that your website is built on the principles of search, works flawlessly across all devices, and is clear and usable. Mobile apps also represent a massive opportunity for businesses to target customers on mobile devices.
Strategy
Digital branding utilises online channels and assets to communicate a brand’s position or purpose as part of a multichannel brand communication or engagement programme. This internet marketing service involves social media marketing and management on top social networks to communicate with potential customers while promoting your company using a unique brand voice. In addition, we manage your company’s brand online reputation, reclaiming branded search results, reaffirming user trust and restoring your good name.
User Experience
Good usability and user experience is an important aspect of ranking high in SERPs, captivating visitors and turning them into customers. We understand how users interact online and can analyse their behaviour to increase your internet traffic. Furthermore in-depth analysis of the user journey can identify patterns used in conversion optimisation.
Data Analytics
When it comes to website analytics, data doesn’t equal insights. You can have more data than the all-knowing Google, but without organising it for your business, it’s not going to tell you anything meaningful. We will help you navigate the numbers and turn them into business insights.